If your bath towel feels more like sandpaper than a hug, it’s time for an upgrade. Thousands of Redditors have been weighing in, sharing what’s soft, what lasts, and what’s totally not worth your money. Whether you want luxury, value, or cozy longevity, these community-loved picks are total bathroom game-changers.
1. Frontgate Resort Collection – The “Five-Star Hotel at Home” Towel
This one is Reddit (and influencer) catnip. The Frontgate Resort Collection is THE towel for people who want that resort feeling every single day. Made from thick Turkish cotton and topping bestseller lists everywhere, these come in dreamy colors and stay cloud-soft even after endless washes.
- LUXURIOUS SATEEN COMFORT: Made from 100% long‑staple cotton with a smooth 600‑thread‑count sateen weave, delivering a so…
- ELEGANT EMBROIDERED DETAIL: Delicate diamond lattice embroidery trim on the flat sheet and pillowcases adds subtle textu…
- PREMIUM LONG‑STAPLE COTTON: Crafted with high‑quality long‑staple cotton fibers and finished with a mercerized treatment…
2. Costco Charisma – The Budget Beauty
You don’t need to spend luxury money to feel fancy. Charisma towels from Costco are the low-key heroes of the towel world. Fans swear by their plushness and durability, even after five years of constant use. They’re big, cozy, and ridiculously good for the price.
Pro tip: Stock up when they’re on sale — your future self (and your skin) will thank you.
3. Italic Towels – The Luxe Secret
If you know, you know. Italic makes luxury-level linens without the luxury markup. Reddit users are obsessed — soft, thick, and with that “expensive but minimalist” touch. Think Italian villa energy without the price tag. Perfect for gifting (or just treating yourself).
- Premium Australian Cotton for Unmatched Softness – Crafted from 100% ultra-plush Australian cotton, these towels offer a…
- This pack includes 2 Bath Towels
- Oeko-Tex Certified for Eco-Friendly Comfort – Certified by the Oeko-Tex Standard 100, these towels are guaranteed free o…
4. Pendleton – The Legend That Lasts
Reddit’s old-school loyalists swear by Pendleton. These towels aren’t just soft — they’re built to last decades. One commenter casually admitted theirs were 15 years old and still plush. Oh, and the prints? Totally Instagram-worthy. If you love timeless style, this is the one to show off on your towel rack.
- 100% Cotton
- Generous size for ultimate comfort – Measuring 40″ x 70″, this oversized beach towel provides a plush, spa-quality feel …
- Durable construction – This body towel offers a longer lifespan, resisting wear and tear while maintaining its shape and…
5. Matouk Giza – For Main Character Energy
If “every day should feel like a boutique hotel stay” is your mantra, the Matouk Giza towels are your dream come true. Made from Egyptian cotton, they’re lightweight, luxurious, and oh-so elegant. These are the ones you keep in the master bath — just ask Reddit’s luxury crowd.
Honorable Mentions to Add to Cart
- Brooklinen Super-Plush: Hefty, absorbent, and fluffy enough to double as a blanket.
- Lands’ End Bath Sheets: Big, cushy, and soften beautifully over time.
- IKEA Towels: Affordable, oversized, and great for small spaces (they come with loops for hanging!).
- TEXTILOM 100% TURKISH Bath Towels made of 100% Turkish Aegean cotton which allows them to be super soft, fluffy and plush.
- Utopia Towels 4 pack Bath Towels with 100% ring spun cotton that are supremely soft
Towel Shopping Tips You’ll Actually Use
- Go long-staple: Look for Egyptian, Pima, or Supima cotton — softer, longer-lasting, and way more absorbent.
- Check the GSM: Higher GSM = thicker + more absorbent. Aim for 600–900.
- Skip softeners: They coat fibers and make your towel less absorbent.
- Vinegar trick: Use white vinegar in the wash to keep things soft and odor-free.
Pro Tip
Turn your bathroom into your personal spa with any of these Reddit-approved picks. Seriously, every shower will feel a little more “self-care Sunday.”
- https://www.reddit.com/r/BuyItForLife/comments/1g07c4r/bath_towel_recommendations_please/
- https://www.reddit.com/r/BuyItForLife/comments/1ajs28e/what_towels_for_showering_do_you_all_recommend_if/
- https://www.reddit.com/r/BuyItForLife/comments/yyk0ww/towel_brand_recommendations/
- https://www.reddit.com/r/BuyItForLife/comments/1770drl/best_towels_to_buy_softest_and_nonpilling/
- https://www.pureparima.com/blogs/egyptian-cotton-bedding/most-demanded-top-towel-trends-for-2025
